For over a century Sanlam has seen the potential in Africa, knowing all the greatness it holds. That’s why we’ve invested in 33 countries and counting, more than any other insurer.

While others have come and gone, Sanlam has stayed rooted in our continent. We know there’s no place like Africa, which is why we’re focused on upskilling and investing in local talent and enterprises through a partnership-based approach.

By prioritising our continent and the future of our people, we’re building a generation of Wealthsmiths™ who are empowered to create lasting wealth and live their best lives possible.

Our latest TV advert is a celebration of our commitment to the unrivalled potential of Africa.